Information Consumption Regarding Equity in Transpetro’s Communication Process: Potential for Incorporating the Topic into Organizational Culture
Name: TIAGO DA RESSURREIÇÃO
Publication date: 02/09/2026
Examining board:
Name |
Role |
|---|---|
| ANDREA PEREIRA DOS SANTOS | Examinador Externo |
| FABIANO COUTO CORREA DA SILVA | Examinador Interno |
| GLEICE PEREIRA | Presidente |
Summary: This study presents concepts related to Information Science and Communication. It reflects on the contemporary need to address inclusive public policies and on the development of environmental, social and governance agendas and commitments in light of the Sustainable Development Goals established by the United Nations. Its general objective is to analyze the guidelines and documentary mediations related to information consumption concerning equity within Transpetro’s communication practices and their potential to contribute to the incorporation of this theme into the company’s organizational culture. As specific objectives, it investigates issues involving the need for, search for, and use of information in corporate documents and communication materials. The study adopts a descriptive, qualitative documentary research approach, using intentional non-probability sampling based on accessibility and the content analysis method. It draws on the theoretical framework of researchers such as Kunsch (2003, 2016, 2019), Kotler (2013), Nicolescu (1999, 2002), Le Coadic (2004), Saracevic (1999), Morin (2003), Hobsbawm (1996), Lévinas (1993), Valentim (2010), and Choo (2003). It seeks to provide a precise diagnosis capable of supporting the improvement of Transpetro’s internal communication, as well as contributing to the development of public policies and to economic, cultural, technological, and other related spheres. The results indicate that information needs are primarily concentrated on institutional alignment, contextualization, and conceptual delimitation of the theme; that information seeking is supported through access to and consultation of institutional sources, channels, and bodies associated with information collection and monitoring; and that information use is primarily directed toward training, mobilization, and institutional legitimation of equity, as well as normative, procedural, and practical guidance. The study concludes that Transpetro’s guidelines and documentary mediations are predominantly characterized by an operationalized and adapted degree of formulation, a cognitive and situational predominant dimension, and explicit and direct evidence, while the communication materials primarily adopt a conceptual-representational approach encompassing diversity, equality, rights, representation, belonging, and diverse subjects as part of the message. It also identifies the potential benefits of intensifying the explicit treatment of equity in normative and procedural communication documents. The study contributes to the body of knowledge concerning the themes addressed within Information Science and Communication and highlights its originality in view of the identified research gap.
