Publication date: 24/03/2023

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Summary: Research on cultural mediation in the context of the university library is incipient. The few
studies reveal that cultural activities are carried out sporadically, as well as they do not
report on the planning for the systematic execution of cultural mediation practices in this
environment. Thus, an instrument that can be used to support the planning of cultural
mediation actions is cognitive mapping, in order to develop cultural mediation activities
based on the cognitive profile (perception, attention and focus) of the community of users
participating in the actions performed. Therefore, this research sought to solve the
question of how to plan cultural mediation actions in a university library using the cognitive
mapping instrument. The general objective was to evaluate the planning of cultural
mediation actions by mapping the cognitive profile of users of the Central Library (BC) of
SIB/Ufes. Specifically, we tried to examine the cultural mediation activities adopted by the
Central Library; map the cognitive profile of Library users; and establishing cultural
mediation actions based on the users’ cognitive profile with the evaluation of the process.
Therefore, it was decided to develop an applied and exploratory social research with a
mixed methods approach. As methodological procedures, a bibliographic survey was
used to build the theoretical framework and develop the cognitive mapping; as well as the
case study, for analysis of the research object, that is, the cultural mediation situated in a
real environment, the case of the Central Library of SIB/Ufes. Linked to the case study,
documentary research was adopted, which demonstrated that BC does not systematically
develop cultural activities; and participant research, which allowed the researcher to plan
and participate in the cultural activity and observe the behavior, expressions and emotions
of the researched individuals. For further data collection, cognitive mapping was applied
to group 1 - mapped, which enabled the planning and execution of the cultural activity
based on the cognitive profile of this group. After the cultural activity, the questionnaire
was applied to group 1 – mapped and also to group 2 – not mapped. For data analysis,
percentage calculation, mode, mean and median were used. The results indicated that
the elaboration of the planning of the activity based on the first mapping was adequate, in
a way that it awakened the perceptive and attentional process, and the focus of both
groups. It was concluded by highlighting that the research can contribute to new debates
on the subject in the context of Information Science and for the production of new studies
contemplating cultural mediation in the university library space, since it is a subject little
explored in this space.

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